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FTC Staff Says Advertised Vehicle Prices Must Include Dealer-Required Fees

New staff guidance says the price available to every buyer should be the most prominent amount across dealer and third-party advertising, while emphasizing that the FAQs are nonbinding and every advertisement remains fact-specific.

BrandFederal Trade CommissionForDealer Principals / General Managers / Compliance / Marketing / Sales / BDC / Finance / Digital Retail / Technology
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